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- Title
WARHOL Y SU DIMENSIÓN PUBLICITARIA HASTA LA ACTUALIDAD.
- Authors
Mena García, Enrique
- Abstract
It is intended with the figure of Andy Warhol to demonstrate how everything originated in artistic and design postulates has transcended since those early 1960s, marked by a new era of social revolution and counterculture. Set in an artistic context of revulsive abstract expressionism that is in decline, to give way to Pop Art, with that Kitsch trend that we will analyze, especially in Warhol, whose prestige endures with an imperishable aesthetic. The method of the article follows in the footsteps of this artistic icon as a possessor of a double face, who undertook a momentous turn in his career that catapulted him to fame when he settled in New York. A popularity evidenced in its artistic trend that floods the world of advertising and marketing and, whose result surprises at the time of its appearance, as an unprecedented historical-artistic inflection, which continues to this day, in whose discussion we observe how the trends they survive in force among designers, artists and publicists.
- Subjects
NEW York (State); POP art; WARHOL, Andy, 1928-1987; SOCIAL revolution; PRESS agents; NINETEEN sixties; PRESTIGE; ABSTRACT expressionism
- Publication
Imafronte. Revista de Historia del Arte, 2022, Issue 29, p1
- ISSN
0213-392X
- Publication type
Article
- DOI
10.6018/imafronte.485131