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- Title
Del cine a la televisión: un nuevo formato audiovisual para el Noticiario de NO-DO.
- Authors
Rodríguez López, Rafael Ángel
- Abstract
With the arrival of television in Spain, together with the splendour of commercial advertising in the 1960s, a new model of persuasive communication was established which had repercussions on the NO-DO Newscasts broadcast for four decades in Spanish cinemas. Starting from this premise, the aim of this paper is to show how the changes that took place in the audiovisual sequence of the NO-DO archives, in the headlines and closings of the newsreels, underwent some modifications brought about by the irruption of the small screen and the advertising model in our country.
- Subjects
NO-DO (Agency : Spain); TELEVISION broadcasting of news; COMMUNICATION; ARCHIVES; ADVERTISING
- Publication
Historia y Comunicación Social, 2022, Vol 27, Issue 2, p521
- ISSN
1137-0734
- Publication type
Article
- DOI
10.5209/hics.77953