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- Title
Analyzing Social Values of Indian English in YouTube Video Comments: A Citizen Sociolinguistic Perspective.
- Authors
Rajee, Clarissa Jane
- Abstract
The present study is an attempt to explore the role of social media, with a focus on YouTube, as a platform for citizen sociolinguists to demonstrate the use of Indian English in the digital space, thereby highlighting the embedded social values within it. In doing so, Halliday's Systemic-Functional linguistics and Sentiment Analysis technique is applied to reveal a comprehensive understanding of the impact of Indian English on YouTube by unravelling both the linguistic and emotional dimensions of the digital discourse.
- Subjects
SOCIAL values; YOUTUBE (Web resource); SOCIOLINGUISTICS; SOCIAL media; SENTIMENT analysis
- Publication
Language in India, 2024, Vol 24, Issue 3, p9
- ISSN
1930-2940
- Publication type
Article