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- Title
THOUGHT-O-GRAPHY FOR POLLSTERS.
- Authors
Payne, Stanley L.
- Abstract
Even before the day when "pollster" became a special term of opprobrium many persons who were engaged in opinion research studiously avoided its use. They considered its head-counting implications too restricted to cover the more intensive forms of opinion and attitude measurement. That is, they reserved the term for reporters of straight percentages as distinct from analysts of opinion. More recently the "pollster" term has been applied mostly by those researchers who are tied to the name through national or state "polls," by a minority of modest and respected researchers like Paul F. Lazarsfeld, who still forthrightly says "we pollsters," and by severe critics such as Lindsay Rogers and Alice S. Kitt. Recent indication in this journal of the ill-repute of the term is contained in a book reviewer's expressive reference to two extremes in the profession-"a narrowly pragmatic pollster or an unimaginative academic specialist in public opinion." The article throws more light on the usage of this term.
- Subjects
PUBLIC opinion; JARGON (Terminology); SOCIAL psychology; LAZARSFELD, Paul F.; ROGERS, Lindsay; POLITICAL psychology
- Publication
Public Opinion Quarterly, 1951, Vol 15, Issue 2, p353
- ISSN
0033-362X
- Publication type
Article
- DOI
10.1086/266314