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- Title
Motivation in Insurance Sales.
- Authors
Ovidiu-Ilie, Stofor
- Abstract
Everyone makes a lot of projects over the entire life. Some projects are completed, but others do not. That's because our lives contain unexpected situations, some pleasant, but others undesirable. Also unpleasant situations as accidents, hospitalizations, deaths may generate financial frustrations, along with physical discomfort. Many Romanians see insurance as a product that "is not up their alley" including it in the luxury category. Furthermore, the media shows, sometimes amplify certain cases of doubt in relations between insurance company - customer. Appropriate marketing, allied with the informational technologies can improve the complete relationship between the two entities - the offeror and the consumer.
- Subjects
ROMANIA; CUSTOMER relations; LIFE insurance; INSURANCE marketing; CONSUMER behavior; INFORMATION technology
- Publication
Ovidius University Annals, Series Economic Sciences, 2012, Vol 12, Issue 1, p1187
- ISSN
2393-3127
- Publication type
Article