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- Title
THE GRAPHIC LANGUAGE OF A LOGO.
- Authors
Adir, Victor; Pascu, Nicoleta; Ivaşcu, Laura
- Abstract
The paper analyses the support elements of a logo graphic structure and their role to design an intelligent and translatable one. The colour management is an important work to characterize the colour palette of a logo and it's reproducible. Also it is necessary to pay attention to the thickness or thinness of the line concerning the possibility to multiply in different sizes a logo and to have a good and clear image of it. The typology of logos is presented relative to the 3 axes of design: logotype, iconic and mixed.
- Subjects
LOGO design; GRAPHIC design; COMPUTER software
- Publication
Journal of Industrial Design & Engineering Graphics, 2013, Vol 8, Issue 2, p25
- ISSN
1843-3766
- Publication type
Article