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- Title
PUBLIC RELATIONS IN THE ARMED FORCES OF THE SLOVAK REPUBLIC.
- Authors
PetrufovÁ, MÁria; Belan, Lubomí R
- Abstract
Public relations in the Armed Forces of the Slovak Republic. The Armed Forces Academy of Gen. Milan Rastislav Štefánik in Liptovský Mikuláš, Department of Management. This article deals with the issue of public relations. We also focused on the presentation of the Armed Forces in the public and on its influence on candidates interested in joining the army. We also examined the public awareness; we drew conclusions about sufficient or insufficient work with the public and about the confidence of cadets about them joining the army. As a recommendation for future practice we suggest measures, which can enhance the PR effectiveness in the Armed Forces of SR.
- Subjects
SLOVAKIA; MILITARY cadets; PUBLIC relations; MILITARY markets; INTERPERSONAL relations; ARMED Forces
- Publication
Buletin Stiintific, 2011, Vol 16, Issue 2, p137
- ISSN
1224-5178
- Publication type
Article