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- Title
It's Cool Inside: Advertising Air Conditioning to Postwar Suburbia.
- Authors
Vesentini, Andrea
- Abstract
The article discusses the advertising of air conditioning systems in the U.S. after the Second World War Ended in 1945. It mentions an early advertisement in the Life magazine depicting air conditioning as a new amenity entering private homes, promoting the company Carrier Corporation. The article discusses advertising tactics used in the industry from 1945 to the 1960s, including visual strategies to showcase the benefits and linking them to the suburban lifestyle after the war.
- Subjects
UNITED States; AIR conditioning industry; ADVERTISING; STRATEGIC planning; WORLD War II; MAGAZINE advertising; CARRIER Global Corp.; TWENTIETH century; HISTORY; HISTORY of advertising
- Publication
American Studies (00263079), 2017, Vol 55/56, Issue 4/1, p91
- ISSN
0026-3079
- Publication type
Article