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- Title
Producing and Consuming "Folklore".
- Authors
IOSIF, CORINA
- Abstract
After the fall of communism, the forms and genres of its mass culture were decoupled from the ideology of the one-party state and, thanks to the popularity they had gained, they became available for recycling under the new market conditions. Certain types of public performance, initially conceived of as "socialist," and which drew upon "folklore" and "national traditions," changed their function: after 1990, they became vehicles of media entertainment. Their structure combines the pre-existing models of folklore entertainment with the new formats of media products. Their popularity with audiences and, in fact, certain segments of society, has not only been reinvigorated, but has also increased thanks to the reproduction of a certain category of audience. The usages of these new entertainment forms can be understood only by setting out from an analysis of their origins, of the mechanisms and processes which, in Romania, characterised the simultaneous development of the political programme of mass culture as well as the field of media culture.
- Subjects
TRANSYLVANIA (Romania); ROMANIA; FOLKLORE; POSTCOMMUNISM; POPULAR culture; SOCIALISTS
- Publication
Transylvanian Review, 2013, Vol 21, p391
- ISSN
1221-1249
- Publication type
Article