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- Title
Relationship between Social Media User Sociability and Electronic Market Mavenism: Sequential Mediation of Sense-Making and Life Satisfaction An Empirical Study Applied to Users of Social Network Sites.
- Authors
Hamodah, Lmya A.
- Abstract
Purpose: The study aims at testing the relationship between consumers' sociability and electronic market mavenism by applying it to social networking sites (Face- book, Instagram, and Twitter). The study also aims at testing the sequential mediation of sense-making and life satisfaction in the relationship between social media user sociability and electronic market mavenism. Study design/methodology/ approach: An online survey is conducted to test the hypotheses. Sample and data: In total, 407 respondents from social network sites completed this survey. Results: The results reveal that there is a significant positive relationship between social media user sociability and electronic market mavenism The evidence supports the sequential mediation of sense-making and life satisfaction in the relationship between social media user sociability and electronic market mavenism. Originality/ value: This study provides a richer picture of sociability, sense-making, life satisfaction, and electronic market mavenism. Research limitations/implications: This study helps scholars and professionals efficiently and effectively reach social media user influentials.
- Subjects
ONLINE social networks; ELECTRONIC markets; INTERNET marketing; LIFE satisfaction; SOCIABILITY
- Publication
Arab Journal of Administrative Sciences, 2022, Issue 2, p369
- ISSN
1029-855X
- Publication type
Article
- DOI
10.34120/0430-029-002-004