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- Title
STRATEGIES FOR REDUCING ONLINE PRIVACY RISKS: WHY CONSUMERS READ (OR DON'T READ) ONLINE PRIVACY NOTICES.
- Authors
Milne, George R.; Culnan, Mary J.
- Abstract
This article presents information related to the reduction of online privacy risks of consumers. The Internet as distribution channel raises issues related both to consumer risk and the effectiveness of information disclosure. Privacy notices are an important means for reducing the risk of the second exchange by providing consumers with information about the organization's information practices. This information can help the consumer decide whether not to disclose information to an online marketer, or whether or not to even engage with the Web site at any level.
- Subjects
CONSUMERS; PRIVACY; INTERNET; ORGANIZATION; WEBSITES; BUSINESS
- Publication
Journal of Interactive Marketing, 2004, Vol 18, Issue 3, p15
- ISSN
1094-9968
- Publication type
Article
- DOI
10.1002/dir.20009