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- Title
Desafíos de la comunicación popular y comunitaria en Ecuador. La experiencia de ALER.
- Authors
VALLEJO MARURI, Nicole Stefania; VILLALVA SALGUERO, Tania
- Abstract
This study analyzes the radio communication practices of ALER, its historical construction, the approach and accompaniment to communities and subalternized sectors of Ecuador, Latin America and the Caribbean; From a qualitative approach and a non-probabilistic sampling, semi-structured interviews were conducted with local and international managers, a matrix was built to review the discourse present in the sound narratives of the flagship programs and see what the social contribution is from the contents. ALER has been an icon in the conceptualization of communication and popular radio, its work allowed the organizational development, and subsequent political recognition of indigenous, Amazonian and Afro-descendant leaders and communities. However, what is popular and community is underestimated, since the biggest challenge is competing with content that goes viral easily without a major content proposal.
- Subjects
LATIN America; ECUADOR; RADIO technology; COMMUNICATION; COMMUNITIES
- Publication
Chasqui (13901079), 2021, Issue 146, p43
- ISSN
1390-1079
- Publication type
Article