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- Title
Sweet Dreams Are Made of This How to manufacture desire, delight, and demand.
- Authors
DEVON, KAYLA; GOODMAN, JENNIFER; O'MALLEY, SHARON
- Abstract
The article presents profiles and strategies of several home builder companies. It notes that The New Home Co. founded in California in 2010 specializes in homes that feature a merging of indoor and outdoor spaces and creating the concept of the family work space. It cites that Evans Coghill Homes in North Carolina focuses on the development of sports-centric housing communities and sustaining its market by valuing local real estate agents, and offering personalized customer service.
- Subjects
HOUSE construction; DOMESTIC architecture; NEW Home Co.; EVANS Coghill Homes (Company); RESIDENTIAL real estate
- Publication
Builder: The Magazine of the National Association of Home Builders, 2015, Vol 38, Issue 2, p61
- ISSN
0744-1193
- Publication type
Article