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- Title
Improving publishing success at JAMS: contribution and positioning.
- Authors
Palmatier, Robert
- Abstract
The author discusses the acceptance and rejection process for the scholarly periodical the "Journal of the Academy of Marketing Science (JAMS)" and offers guidelines for potential contributors who wish to be published in the journal. The article focuses on the concepts of research contributions and positioning, identifying the objectives of articles and ensuring tension in the conceptual model, and both the conceptual and empirical approaches.
- Subjects
JOURNAL of the Academy of Marketing Science (Periodical); SCHOLARLY publishing; EMPIRICAL research; CONCEPTUAL models; SCHOLARLY peer review
- Publication
Journal of the Academy of Marketing Science, 2016, Vol 44, Issue 6, p655
- ISSN
0092-0703
- Publication type
Editorial
- DOI
10.1007/s11747-016-0497-2