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- Title
The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations.
- Authors
McAuley, Andrew; Cunningham, Peggy
- Abstract
The article contains a review of the book 'The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations,' by Ahmed Riahi-Belkaoui. The author sets this study of corporate reputation to embody the firm's total organizational effectiveness. The role of reputation is explored in the market valuation of the firm, its corporate disclosure quality, the process of earnings management, executive compensation, international production, the signals given by earnings and accounting choices, and how social and economic performance are linked. As is indicated by the subtitle, the scope of the exploration of these issues is limited to an accounting, organizational, and market perspective.
- Subjects
ROLE of Corporate Reputation for Multinational Firms, The (Book); RIAHI-Belkaoui, Ahmed; NONFICTION; MARKETING; INTERNATIONAL business enterprises; CORPORATE image
- Publication
Journal of the Academy of Marketing Science, 2002, Vol 30, Issue 3, p268
- ISSN
0092-0703
- Publication type
Book Review