Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMarketing Tactics Examined.AuthorsQuinn, Jacqueline M.AbstractFocuses on marketing strategy employed by financial planners. Benefits of asking clients for referrals; Importance of using direct mail campaigns; Tools needed to develop a marketing plan.SubjectsMARKETING strategy; MARKETING of financial planning services; MARKETING; BUSINESS referrals; DIRECT marketingPublicationJournal of Financial Planning, 2001, Vol 14, Issue 9, p80ISSN1040-3981Publication typeArticle