Found: 9
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1996 PAUL E. GREEN AWARD.
- Published in:
- 1996
- Publication type:
- Other
Composite Branding Alliances: An Investigation of Extension and Feedback Effects.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 453, doi. 10.2307/3152216
- By:
- Publication type:
- Article
Modeling Consumer Choice Among SKUs.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 442, doi. 10.2307/3152215
- By:
- Publication type:
- Article
The Effect of Type of Elaboration on Advertisement Processing and Judgment.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 410, doi. 10.2307/3152212
- By:
- Publication type:
- Article
Controlling Supplier Opportunism in Industrial Relationships.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 431, doi. 10.2307/3152214
- By:
- Publication type:
- Article
Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 422, doi. 10.2307/3152213
- By:
- Publication type:
- Article
A Model of How Discounting High-Priced Brands Affects the Sales of Low-Priced Brands.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 399, doi. 10.2307/3152211
- By:
- Publication type:
- Article
Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 383, doi. 10.2307/3152210
- By:
- Publication type:
- Article
1996 WILLIAM F. O'DELL AWARD.
- Published in:
- 1996
- Publication type:
- Other