Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMARKETING RESEARCH.AuthorsWillett, Ronald P.AbstractThe article reviews the book "Marketing Research," by Robert Ferber, Donald F.Blankertz and Sidney Hollander, Jr.SubjectsMARKETING Research (Book); FERBER, Robert; BLANKERTZ, Donald F.; HOLLANDER, Sidney; NONFICTIONPublicationJournal of Marketing Research (JMR), 1965, Vol 2, Issue 2, p204ISSN0022-2437Publication typeBook ReviewDOI10.2307/3149987