The article focuses on Russian television commercial for Snickers and wake of the fall of Communism, and soon populated every other kiosk in Moscow, Russia. It mentions Snickers bar was the avant-garde of American consumer capitalism, the chocolate-enrobed, nougat-peanut-caramel spear tip of what we had to offer, both invitation and invasion. It also mentions Soviet planned economy and capitalism runs on excess, communism was a system that ran on deficit.