Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTotal customer experience drives value.AuthorsCarbone, Lewis P.AbstractDiscusses the issue of total customer experience for business development. Information on `marketing myopia' and customer service; Implications of consumer motivation.SubjectsUNITED States; CUSTOMER satisfactionPublicationManagement Review, 1998, Vol 87, Issue 7, p62ISSN0025-1895Publication typeArticle