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Measure twice and cut once: the carpenter's rule still applies.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 237, doi. 10.1007/s11002-014-9298-x
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- Publication type:
- Article
Sequential market basket analysis.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 505, doi. 10.1007/s11002-012-9181-6
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- Publication type:
- Article
Challenges and opportunities in high-dimensional choice data analyses.
- Published in:
- Marketing Letters, 2008, v. 19, n. 3/4, p. 201, doi. 10.1007/s11002-008-9036-3
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- Publication type:
- Article
Choice Models and Customer Relationship Management.
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 279, doi. 10.1007/s11002-005-5892-2
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- Publication type:
- Article
Inferring Market Structure from Customer Response to Competing and Complementary Products.
- Published in:
- Marketing Letters, 2002, v. 13, n. 3, p. 221, doi. 10.1023/A:1020222821774
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- Publication type:
- Article
A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries.
- Published in:
- Journal of Interactive Marketing, 2019, v. 45, p. 1, doi. 10.1016/j.intmar.2018.05.004
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- Publication type:
- Article
Assessing the Market Value of Real Estate Property with a Geographically Weighted Stochastic Frontier Model.
- Published in:
- Real Estate Economics, 2008, v. 36, n. 4, p. 717, doi. 10.1111/j.1540-6229.2008.00228.x
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- Publication type:
- Article
Assessing the Service-Profit Chain.
- Published in:
- Marketing Science, 2002, v. 21, n. 3, p. 294, doi. 10.1287/mksc.21.3.294.140
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- Publication type:
- Article
A dynamic perspective to the internationalization of small-medium enterprises.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 236, doi. 10.1007/s11747-011-0267-0
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- Publication type:
- Article
Evaluation of subsidiary marketing performance: combining process and outcome performance metrics.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 117, doi. 10.1007/s11747-008-0095-z
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- Publication type:
- Article
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling.
- Published in:
- Marketing Letters, 1999, v. 10, n. 3, p. 219, doi. 10.1023/A:1008054316179
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- Publication type:
- Article
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants.
- Published in:
- Marketing Letters, 1997, v. 8, n. 3, p. 335, doi. 10.1023/A:1007916714911
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- Publication type:
- Article
Issues in the Estimation and Application of Latent Structure Models of Choice.
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- Marketing Letters, 1994, v. 5, n. 4, p. 323, doi. 10.1007/BF00999208
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- Publication type:
- Article
Incorporating Choice Dynamics in Models of Consumer Behavior.
- Published in:
- Marketing Letters, 1991, v. 2, n. 3, p. 241, doi. 10.1007/BF00554129
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- Publication type:
- Article
CRITÉRIOS DE ESTRATIFICAÇÃO E COMPARAÇÃO DE CLASSIFICADORES SOCIOECONÔMICOS NO BRASIL.
- Published in:
- RAE: Revista de Administração de Empresas, 2016, v. 56, n. 1, p. 55, doi. 10.1590/S0034-759020160106
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- Publication type:
- Article
Modeling Preference and Structural Heterogeneity in Consumer Choice.
- Published in:
- Marketing Science, 1996, v. 15, n. 2, p. 152, doi. 10.1287/mksc.15.2.152
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- Publication type:
- Article
AN IDEAL-POINT PROBABILISTIC CHOICE MODEL FOR HETEROGENEOUS PREFERENCES.
- Published in:
- Marketing Science, 1986, v. 5, n. 3, p. 199, doi. 10.1287/mksc.5.3.199
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- Publication type:
- Article
Reflections on My Editorship of JMR and Beyond.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 131, doi. 10.1509/jmr.51.1.13
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- Publication type:
- Article
A Topical History of JMR.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 84, doi. 10.1509/jmr.51.1.02
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- Publication type:
- Article
Quantitative Trendspotting.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 514, doi. 10.1509/jmr.10.0167
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- Publication type:
- Article
Measuring Contagion in the Diffusion of Consumer Packaged Goods.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 28, doi. 10.1509/jmkr.48.1.28
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- Publication type:
- Article
Estimating Promotion Response When Competitive Promotions Are Unobservable.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 503, doi. 10.1509/jmkr.44.3.503
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- Publication type:
- Article
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 204, doi. 10.1509/jmkr.43.2.204
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- Publication type:
- Article
Household Life Cycles and Lifestyles in the United States.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 1, p. 121, doi. 10.1509/jmkr.43.1.121
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- Publication type:
- Article
Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 1, p. 131, doi. 10.1509/jmkr.38.1.131.18832
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- Publication type:
- Article
From the Editor.
- Published in:
- 2001
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- Publication type:
- Editorial
Factor Analysis and Missing Data.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 490, doi. 10.1509/jmkr.37.4.490.18795
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- Publication type:
- Article
Response Latencies in the Analysis of Conjoint Choice Experiments.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 376, doi. 10.1509/jmkr.37.3.376.18775
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- Publication type:
- Article
Statistical Data Fusion for Cross-Tabulation.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 485, doi. 10.2307/3151966
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- Publication type:
- Article
Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 457, doi. 10.2307/3152180
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- Publication type:
- Article
Life-Style Segmentation With Tailored Interviewing.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 3, p. 308, doi. 10.2307/3151983
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- Publication type:
- Article
Understanding Brand Competition Using Micro and Macro Scanner Data.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 289, doi. 10.2307/3152200
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- Publication type:
- Article
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure.
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- Journal of Marketing Research (JMR), 1989, v. 26, n. 4, p. 379, doi. 10.2307/3172759
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- Publication type:
- Article
Measuring Consumer Attitudes Toward the Marketplace With Tailored Interviews.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 3, p. 311, doi. 10.2307/3172903
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- Publication type:
- Article
A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 157, doi. 10.2307/3172647
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- Publication type:
- Article
Predicting Choice Shares Under Conditions of Brand Interdependence.
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- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 420, doi. 10.2307/3151468
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- Publication type:
- Article
STRUCTURAL ANALYSIS OF DISCRETE DATA WITH ECONOMETRIC APPLICATIONS.
- Published in:
- 1982
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- Publication type:
- Book Review
Factor analysis with (mixed) observed and latent variables in the exponential family.
- Published in:
- Psychometrika, 2001, v. 66, n. 4, p. 515, doi. 10.1007/BF02296193
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- Publication type:
- Article
Accounting for Voter Heterogeneity within and across Districts with a Factor-Analytic Voter-Choice Model.
- Published in:
- Political Analysis, 2007, v. 15, n. 1, p. 67, doi. 10.1093/pan/mpl006
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- Publication type:
- Article
How Economic Contractions and Expansions Affect Expenditure Patterns.
- Published in:
- Journal of Consumer Research, 2013, p. S92, doi. 10.1086/662611
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- Publication type:
- Article
Financial Insecurity and Deprivation.
- Published in:
- Journal of Consumer Research, 2013, v. 39, n. 5, p. vii, doi. 10.1086/669342
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- Publication type:
- Article
How Economic Contractions and Expansions Affect Expenditure Patterns.
- Published in:
- Journal of Consumer Research, 2012, v. 39, n. 2, p. 229, doi. 10.1086/662611
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- Publication type:
- Article
Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 324, doi. 10.1086/317588
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- Publication type:
- Article
Value-System Segmentation: Exploring the Meaning of LOV.
- Published in:
- Journal of Consumer Research, 1992, v. 19, n. 1, p. 119, doi. 10.1086/209291
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- Publication type:
- Article
Value Segmentation: A Model for the Measurement of Values and Value Systems.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 208, doi. 10.1086/209253
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- Publication type:
- Article
Measuring Market Efficiency and Welfare Loss.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 3, p. 289, doi. 10.1086/209167
- By:
- Publication type:
- Article
A NOTE ON "THE USE OF CATEGORICAL VARIABLES IN DATA ENVELOPMENT ANALYSIS"
- Published in:
- Management Science, 1988, v. 34, n. 10, p. 1273, doi. 10.1287/mnsc.34.10.1273
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- Publication type:
- Article
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 6, p. 109, doi. 10.1509/jmkg.72.6.109
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- Publication type:
- Article
Size and Share of Customer Wallet.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 94, doi. 10.1509/jmkg.71.2.094
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- Publication type:
- Article
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 3, p. 48, doi. 10.1509/jmkg.68.3.48.34766
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- Publication type:
- Article