We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
EL FENÓMENO JORGE YUNDA EN LA ELECCIÓN A ALCALDE DE QUITO (2019) COMPRENDIDO DESDE LA TEORÍA DEL POPULISMO.
- Authors
ENRÍQUEZ ARÉVALO, EDUARDO
- Abstract
The article seeks to show the usefulness of the theory of populism in general and in particular for understanding local politics. That is done through an analysis of a case of local politics in Latin America. From that point of view it is argued that Jorge Yunda achieved a privileged understanding of the cultural codes of popular sectors of the city of Quito through an execution of exceptional communicational talents and being the owner of a big media conglomerate. That allowed him to win the 2019 election to Mayor of the city. The surprise of that victory showed the volatile local party institutionality and a related poor connection of that political elite with large sectors of population of the city in the middle of classist and racist manifestations against Yunda. That is seen through an analytical narrative of the social and political ascent of Yunda.
- Subjects
LATIN America; POPULISM; POLITICAL communication; CULTURAL codes; POLITICAL elites
- Publication
MARCO (Márketing y Comunicación Política), 2020, Vol 6, p17
- ISSN
2444-6459
- Publication type
Article
- DOI
10.15304/marco.id6883