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- Title
Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions.
- Authors
Moreno, Megan A.; D'Angelo, Jon; Whitehill, Jennifer
- Abstract
Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform.
- Subjects
ALCOHOLIC beverage advertising; SOCIAL media &; society; YOUNG adult attitudes; TEENAGER attitudes; INTERNET advertising -- Social aspects
- Publication
Media & Communication, 2016, Vol 4, Issue 3, p50
- ISSN
2183-2439
- Publication type
Article
- DOI
10.17645/mac.v4i3.529