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- Title
An Examination of Advertising and Marketing for Career Academies.
- Authors
Mosley, Chaney; Flatt, Beverley; Altman, Carly
- Abstract
In high school settings, the small learning community (SLC) concept often manifests in the form of career academies. Career academies function as SLCs organized around career and technical education (CTE) themes; although, CTE is often misunderstood. This study examined a community outreach campaign that used traditional and nontraditional advertising and marketing outlets to combat negative media attention toward career academies. All media outlets examined were effective at reaching the targeted community, yielding a positive response in calls to action. Continued research is needed to better understand how advertising and marketing can be utilized in public education, specifically with combating negative views toward CTE.
- Subjects
CAREER academies; LEARNING communities; CAREER education; TECHNICAL education; PUBLIC education; MARKETING executives
- Publication
CTE Journal, 2022, Vol 10, Issue 1, p73
- ISSN
2327-0160
- Publication type
Article