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- Title
PROPER APPLICATION OF THE RULE OF REASON TO VERTICAL TERRITORIAL RESTRAINTS: DEBUNKING THE: INTRABRAND-INTERBRAND" AND "EFFICIENCIES: DEVIATIONS.
- Authors
Bern, Roger; Tansey, Michael M.
- Abstract
Discusses the proper application of the rule of reason to vertical territorial restraints. Supreme Court's ruling in the case, Continental T.V. Inc. v. GTE Sylvania Inc. involving the classification of non-price restraints under the rule of reason standard; Explanation on the economic argument that price competition leads to both static and dynamic economic efficiencies; Efficiency of diffusion of technologies.
- Subjects
RULE of reason; ECONOMICS
- Publication
American Business Law Journal, 1983, Vol 20, Issue 4, p435
- ISSN
0002-7766
- Publication type
Article
- DOI
10.1111/j.1744-1714.1983.tb00601.x