Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDTC ad campaigns significantly increased public interest in presbyopia eye drops.AuthorsCimberle, MichelaSubjectsDIRECT-to-consumer prescription drug advertising; OPHTHALMIC drugs; PILOCARPINE; PRESBYOPIA; PUBLIC opinionPublicationOcular Surgery News, 2023, Vol 41, Issue 18, p9ISSN8750-3085Publication typeArticle