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- Title
PERSPECTIVA DE LAS PYMES RESTAURANTERAS EN EL ESCENARIO ACTUAL DE LA CRISIS DEL COVID-19.
- Authors
Sánchez Valdés, Arlén; Nava Rogel, Rosa María
- Abstract
Analyzing the business perspective in the current scenario is a mandatory task for the academic and business world, including organizational processes in companies and challenges for leaders of organizations in many areas. Through the Delphi Method, seven experts, from different parts of the world, were interviewed to obtain information on their perspectives on the future of the gastronomic business in the face of the crisis caused by COVID-19. Using the Theory of Punctuated Equilibrium to explain the unforeseen transformations in customer demands and the sharp changes in consumer behavior, it is sought to reach a consensus on how the recession phase in which the economy will find itself, the increase in digital services and changes in consumer habits will impact restaurant SMEs. Concluding that, the restaurant industry has an encouraging outlook as long as they develop innovative products and open up to other markets.
- Subjects
CONSUMER behavior; BEHAVIOR; DELPHI method; CUSTOMER services; HABIT
- Publication
3C Empresa, 2020, Vol 9, Issue 4, p129
- ISSN
2254-3376
- Publication type
Article
- DOI
10.17993/3cemp.2020.edicionespecial1.129-147