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- Title
Contributing billions to the international tourism industry.
- Abstract
The article reports on the role of Tourism New Zealand and the Department of Conservation (DOC) in the tourism industry in New Zealand. It notes that international tourism is the country's largest earner of foreign exchange which generates nine billion dollars annually. It mentions that Tourism New Zealand is accountable for marketing destination with its 100% Pure New Zealand global marketing campaign. DOC manages major natural tourism attractions and offers outdoor recreation.
- Subjects
NEW Zealand; NEW Zealand description &; travel; TOURIST attractions; TRAVEL accommodations; NEW Zealand. Dept. of Conservation
- Publication
Public Sector, 2009, Vol 32, Issue 1, p8
- ISSN
0110-5191
- Publication type
Article