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- Title
Caveat Emptor: A Perspective on Consumer Privacy Online.
- Authors
Margulis, Stephen T.; Marx, Gary T.
- Abstract
The article offers information on the customers concerns on the online privacy. It mentions that growth is being expected in the online commerce and according to online companies information about their customers allows them to personalize products and services and thus helps in creating loyal customers. It also discusses the Privacy Impact Assessments (PIA) policies and mentions that PIA is a model for raising awareness and balancing conflicts of interest.
- Subjects
PRIVACY; DATA privacy; ELECTRONIC commerce; ELECTRONIC commerce security measures; CONSUMER information services
- Publication
Surveillance & Society, 2012, Vol 10, Issue 3/4, p351
- ISSN
1477-7487
- Publication type
Article
- DOI
10.24908/ss.v10i3/4.4530