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- Title
INTRAINDUSTRY STRUCTURE AND THE EASE OF STRATEGIC CHANGE.
- Authors
Oster, Sharon
- Abstract
The article focuses on the patterns of strategic group membership in a number of industries, and the resulting changes in strategies used by them. The author remarks that much of the current work on industry groups is based on business policy literature, which has for a long time emphasized the importance of the firm over the industry. The group is defined by the commonality of the strategies followed by firms in setting key decision variables. When firms enter a business, they observe several alternative ways of conducting that business. One firm decides to be an innovator; a second decides to imitate. One firm decides to advertise a high quality product, a second decides to pursue a high volume line. Several hypotheses emerge from this industry picture that are used to guide the exploratory empirical work in this article. According to the author there are a number of different elements of firm strategy that can play a role in creating groups--product strategy, production strategy, research and development strategy, financial strategy and organizational strategy.
- Subjects
ORGANIZATIONAL change; STRATEGIC alliances (Business); INDUSTRIAL relations; STRATEGIC planning; INDUSTRIAL organization (Economic theory); DECISION making; BUSINESS planning; INDUSTRIAL research
- Publication
Review of Economics & Statistics, 1982, Vol 64, Issue 3, p376
- ISSN
0034-6535
- Publication type
Article
- DOI
10.2307/1925935