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- Title
The Rise of South Korea's Soft Power in Europe: A Survey Analysis of Public Diplomacy.
- Authors
Seo-Young Cho; Claus-Kim, Daniela; Eun-Jeung Lee; Suhon Lee
- Abstract
This study investigates public perceptions of South Korea in Europe empirically through a survey. Using expert assessments in 19 countries, the results show that Europeans perceive the economic and technological development of South Korea positively, but opinions are more mixed regarding its standing in politics, culture, and education. Furthermore, we find evidence of undervaluation, as South Korea is often regarded as a developing country without well-functioning institutions despite its actual position as a high-income, democratic country. Nonetheless, our study highlights areas of South Korea's recent development that are viewed positively such as information – technology, the Korean Wave, and successful Covid-19 management. Additionally, our results disentangle regional differences inside Europe: more positive public perceptions in Eastern Europe and English-speaking countries, mixed in Southern and Latin Europe, and negative in Central and Northern Europe. Our findings underscore the importance of communicating with foreign publics as part of public diplomacy.
- Subjects
SOUTH Korea; PUBLIC diplomacy; SOFT power (Social sciences); DEVELOPING countries; ENGLISH-speaking countries; PUBLIC opinion; REGIONAL differences
- Publication
Korea Observer, 2023, Vol 54, Issue 2, p227
- ISSN
0023-3919
- Publication type
Article
- DOI
10.29152/KOIKS.2023.54.2.227