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- Title
COMPLEJIDAD Y CONTRADICCIÓN. EL LEGADO GRÁFICO DE SUPERSTUDIO.
- Authors
de la Rosa, María Asunción Salgado
- Abstract
It is difficult, from the perspective of the change to the digital model, to appreciate how revolutionary Superstudio collage proposals were, and how their iconography somehow got to become part of our visual memory. Way beyond the ideological political and technological revolution related background contained in their proposals, it turns out transcendental that each and every one of these ideas appear in diverse and precious graphic formats. Inspired in the technological iconography which filtered through advertising as a mass consumption strategy, and in the cultural influence arisen in the American universities that appealed to a return to the values of nature, Superstudio architects were capable of posing a new graphical language to communicate a specific reality emerged in the late seventies' Italy, but inherent to a perpetually changing global reality.
- Subjects
ARCHITECTURE &; technology; SUPERSTUDIO (Company); MODERN architecture; ARCHITECTURAL models; ARCHITECTURAL design; SCALE (Art); ARCHITECTURE &; globalization
- Publication
Revista de EGA, 2012, Vol 17, Issue 20, p236
- ISSN
1133-6137
- Publication type
Article
- DOI
10.4995/ega.2012.1445