Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBig Data and Consumer Behavior: The Power and Pitfalls of Analytics in the Digital Age.AuthorsVasilopoulou, Ch.; Theodorakopoulos, L.; Giotopoulos, K.PublicationTechnium Social Sciences Journal, 2023, Vol 45, p469ISSN2668-7798Publication typeArticleDOI10.47577/tssj.v45i1.9135