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- Title
The Current Status of Microcomputer Usage in the Marketing Programs of AACSB-Accredited Colleges and Universities.
- Authors
Kurtz, David L.; Boone, Louis E.
- Abstract
Provides a summary of the microcomputer usage in the undergraduate marketing curriculum in United States colleges and universities accredited by the American Assembly of Collegiate Schools of Business. Advantages of integrating microcomputer work into the marketing curriculum; Discussion on the findings of a survey of microcomputer usage; Type of problems encountered by the respondent institutions when integrating microcomputers into marketing education.
- Subjects
COMPUTERS in education; MARKETING education; AMERICAN Assembly of Collegiate Schools of Business
- Publication
Journal of the Academy of Marketing Science, 1987, Vol 15, Issue 2, p10
- ISSN
0092-0703
- Publication type
Article
- DOI
10.1007/BF02723397