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- Title
Prospects Of E-Commerce In Rural Area Of Mandi District In Himachal Pradesh.
- Authors
Thakur, Munish Kumar
- Abstract
E-commerce is buying and selling of goods and services over the internet. It is a merchandising tool in which buyers participate in all stages of purchasing process electronically and seller can communicate with buyer without having face to face interaction. At present there is a huge number of ecommerce websites are available for providing specialized products. In the present research an attempt has been made to study the prospects of e- commerce in rural area of district Mandi in Himachal Pradesh .In this study B2C model of e-commerce is considered to analyze the prospects e-commerce in rural context. The sample size of the study is140. Study shows that at present educational level of people in the rural area are increasing and timeless life is also increased due to these reasons customers shifted to online shopping. So Prospects of e-commerce in rural area of Mandi district in Himachal Pradesh would be bright in upcoming years provided these factors should be considered such as Bank should adopt high security system for payment so that online fraud can be removed, provide good internet facility, more information about product, quick service, good after sale services and also good customer care service etc.
- Subjects
HIMACHAL Pradesh (India); RURAL geography; INTERNET fraud; ELECTRONIC commerce; BUSINESS to consumer transactions; ONLINE shopping; LETTERS of credit
- Publication
Journal of Namibian Studies, 2023, Vol 33, p2195
- ISSN
1863-5954
- Publication type
Article