We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Metrics at Work: a case study about the tensions in the media industry.
- Authors
Retegui, Lorena Marisol
- Abstract
This article aims to present a debate over the increasingly complex and widespread use of measurement and performance indicators of digital content in the media industry, considering the case study of La Nación, one of the leading news institutions in Argentina. The paper reconstructs the introduction and architecture of metrics measurement in the newsroom of La Nación, and the journalists' perceptions and experiences regarding these organizational changes. The focus will be on the adoption of the Score, an algorithmic metric developed in-house at La Nación, designed with journalistic input and eventually modified to include economic factors. The findings confirm the tensions between professional and commercial logics produced by adopting digital metrics in the newsroom and suggest that journalists experience metrics as a strong disciplining influence. All this is developed in an uncertain context involving the financing of Argentinean digital media along with the decline in the traditional journalistic business model.
- Subjects
ARGENTINA; MASS media industry; DIGITAL media; KEY performance indicators (Management); ORGANIZATIONAL change; ECONOMIC impact; JOB stress
- Publication
Estudios sobre el Mensaje Periodistico, 2021, Vol 27, Issue 4, p1205
- ISSN
1134-1629
- Publication type
Article
- DOI
10.5209/esmp.71296