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- Title
O USO DO DESIGN THINKING PARA CONHECIMENTO DO COMPORTAMENTO DE MERCADO E CLIENTE: UM ESTUDO DE MÚLTIPLOS CASOS BRASIL E EUROPA.
- Authors
Salmazo Ribeiro, Giovana; Augusto Monteiro, Thel; Macieira, Thais; Borges Zaccaria, Rosana
- Abstract
This article presents a current picture of the use of Design Thinking in Brazil and European Union's companies. The research was conducted via Survey Monkey and was attended by 12 companies from various sectors. Their results demonstrate convergences and divergences in the use of the methodology by region, as well as demonstrate possible levels of use maturity, approval authorities and results obtained.
- Publication
Revista de Administraçãao da UNIMEP, 2018, Vol 16, Issue 3, p27
- ISSN
1679-5350
- Publication type
Article