Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleGet Away! The Effects of Pest Anthropomorphism on Consumer Willingness to Purchase Healthcare Products.AuthorsWen-Hsien Huang; Chun-Ming Yang; Wan-Jing ChouSubjectsANTHROPOMORPHISM; PESTS; FACIAL cleansers; MEDICAL masksPublicationAdvances in Consumer Research, 2019, Vol 47, p635ISSN0098-9258Publication typeArticle