Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDo Consumer Choices Make Us Narcissists? The Role Of Self-Referencing And Self-Affirmation.AuthorsKokkoris, Michail; Kühnen, Ulrich; Sedikides, ConstantineAbstractThe article focuses on the study "Do Consumer Choices Make Us Narcissists? The Role Of Self-Referencing And Self-Affirmation."SubjectsCONSUMER preferences; NARCISSISTSPublicationAdvances in Consumer Research, 2016, Vol 44, p744ISSN0098-9258Publication typeArticle