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- Title
A Snapshot of the Depiction of Electronic Cigarettes in YouTube Videos.
- Authors
Romito, Laura M.; Hurwich, Risa A.; Eckert, George J.
- Abstract
The article analyzes how electronic cigarettes (e-cigarettes) are depicted over social media by examining videos on video-sharing website YouTube. Top videos from searches using "electronic cigarettes" and "e-cig" were used to gather data, with videos categorized as advertisement, instructional, product review and others. It was found that most of the videos were used to advertise e-cigarettes using Caucasian male models.
- Subjects
VIDEO recording; WORLD Wide Web; ELECTRONIC cigarettes
- Publication
American Journal of Health Behavior, 2015, Vol 39, Issue 6, p823
- ISSN
1087-3244
- Publication type
Article
- DOI
10.5993/AJHB.39.6.10