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- Title
Radio-TV news staff employers prefer broadcasting degree, strong liberal arts foundation.
- Authors
Hudson, Jerry C.
- Abstract
The article presents the findings and conclusions of a 1980 survey which suggests that 266 commercial broadcast news employers (235 radio and 31 television) representing 45 states identified entry-level employment opportunities and broadcasting skills and areas of knowledge preferred for broadcast news graduates. The article suggests that generally, broadcast news employers prefer employee skills in gathering, writing and reporting news, and broadcast news respondents want employees who understand the liberal arts in areas of government, history, economic processes. The article concludes that broadcast news graduates must show diversity of knowledge to succeed in job market.
- Subjects
JOURNALISM; BROADCAST journalism; EMPLOYER attitude surveys; RADIO broadcasting employees; RADIO broadcasting; MASS media
- Publication
Journalism Educator, 1981, Vol 36, Issue 2, p27
- ISSN
0022-5517
- Publication type
Article
- DOI
10.1177/107769588103600209