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- Title
The Expansion of the Service Industry in Asia -- the Example of Shanghai Lawson.
- Authors
Takeshi, Niinami
- Abstract
The article focuses on the service industry in Asia, particularly the Lawson convenience stores in Shanghai, China. The business began with a joint venture agreement with the Shanghai HuaLian Group, a local distribution group. The first branch in the Gubei New Area sought to put an overseas retailing image up front and targeted foreigners and wealthy Chinese. The appearance of convenience stores in residential districts made unique Japanese products available in neighborhoods.
- Subjects
SHANGHAI (China); CHINA; SERVICE industries; LAWSON Gourmet Provisions (Company); CONVENIENCE stores; FOOD industry; HUALIAN Group (Company); JOINT ventures
- Publication
Economy, Culture & History Japan Spotlight Bimonthly, 2006, Vol 25, Issue 4, p26
- ISSN
1348-9216
- Publication type
Article