Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleA BEHAVIORAL APPROACH TO PUBLIC RELATIONS.AuthorsKernan, Jerome B.AbstractDiscusses a case study of a firm's public relations activities. Behavioral approach to public relations; Function of public relations.SubjectsPUBLIC relations; INDUSTRIAL managementPublicationSAM Advanced Management Journal (00360805), 1969, Vol 34, Issue 2, p68ISSN0036-0805Publication typeArticle