We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Understanding Electronic Commerce Adoption in Bruneian SMEs: A Replication of the Application of TAM and Perceived Strategic Value Models.
- Authors
Seyal, Afzaal H.; Rahim, Md. Mahbubur
- Abstract
This paper investigates 84 small and medium business organizations in Brunei Darussalam to identify specific relationships between managers `perceptions of the strategic value of e-commerce and the variables that may influence e-commerce. Two out of three perceived strategic value factors are significant, whereas four out of five adoption factors are a significant determinant of e-commerce. Factor analysis was applied to test the measurement model and the structured model was tested through canonical correlation. Based on the results, conclusions have been made.
- Subjects
ELECTRONIC commerce; BUSINESS enterprises; EXECUTIVES; INDUSTRIAL relations; STRATEGIC planning
- Publication
Journal of Electronic Commerce in Organizations, 2010, Vol 8, Issue 4, p32
- ISSN
1539-2937
- Publication type
Article
- DOI
10.4018/jeco.2010100103