We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Devising a Model AI-UTAUT by Combining Artificial Inteligence AI with Unified Theory of Acceptance and Use of Technology (UTAUT).
- Authors
Fetaji, Majlinda
- Abstract
This paper addresses the gap in understanding how traditional technology acceptance models like UTAUT apply to emerging AI technologies. Based on a review of 30 studies using UTAUT, we propose an original AI-UTAUT model that incorporates new determinants such as transparency, explainability, and value alignment specific to AI. This model provides both theoretical advancements and practical insights for the adoption of AI systems. It serves as a framework for analyzing user acceptance in the context of AI, offering strategies for ethical alignment and implementation. Future research directions for validating the model across various sectors are also highlighted. The implications of this research transcend academia, offering tangible strategies for the implementation and ethical alignment of AI technologies.
- Subjects
TECHNOLOGY Acceptance Model; ARTIFICIAL intelligence; HUMAN-artificial intelligence interaction; HUMAN-computer interaction; UNIFIED field theories
- Publication
SAR Journal (2619-9955), 2023, Vol 6, Issue 3, p182
- ISSN
2619-9955
- Publication type
Article
- DOI
10.18421/SAR63-06