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- Title
THE INFLUENCE OF PERCEIVED VALUE, AND TRUST ON WOM AND ITS IMPACT ON REPURCHASE INTENTION.
- Authors
Bernarto, Innocentius; Purwanto, Agus; Tulung, Joy Elly; Pramono, Rudy
- Abstract
Objective: to analyze the relationship between Perceived Value to WoM, trust to WoM and Repurchase Intention of Coffee Shop. Theoretical Framework: This study uses a consumer behavior framework, especially the theory of reason action and word of mouth. Method: This research uses a quantitative approach with a survey design using a sample of 165 with convenience sampling technique. The data analysis technique used is Structural equation modeling (SEM); with the Smart PLS device to test the outer model and inner model. Result: Based on the results of data analysis, it shows that perceived value, trust and word of mouth have a direct effect on repurchase intention. Apart from that, Perceive value and trust have an indirect effect on repurchase intention with word of mouth as a mediation. Implications: The results of this study show that to increase repeat purchases by consumers, it is necessary to increase consumer trust and perceived value to increase word of mouth Originality/Value: The results of the study contribute to coffee shop efforts to increase repurchase intentions in the future by increasing consumer value and trust
- Subjects
REPURCHASE agreements; CONSUMER behavior; STRUCTURAL equation modeling; WORD of mouth advertising; MULTIVARIATE analysis
- Publication
Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, Vol 18, Issue 4, p1
- ISSN
1981-982X
- Publication type
Article
- DOI
10.24857/rgsa.v18n4-081