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- Title
Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior.
- Authors
Bonfield, E. H.
- Abstract
A field study was conducted providing empirical evidence that variables contained in the Dulany theory popularly adapted by Fishbein are situation bound in their effects on consumer brand purchase intention and behavior. Six forms of the theory were utilized.
- Subjects
FIELD research; SOCIAL influence; CONSUMER preferences research; CONSUMER attitude research; BRAND choice; CONSUMER culture; DEMOGRAPHY -- Social aspects; PURCHASING -- Social aspects; CONSUMER behavior -- Social aspects; SOCIAL pressure
- Publication
Journal of Marketing Research (JMR), 1974, Vol 11, Issue 4, p379
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3151284