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- Title
Development of Measures to Assess the Extent to Which an information Technology Application Provides Competitive Advantage.
- Authors
Sethi, Vijay; King, William R.
- Abstract
In order to measure the extent to which information technology provides competitive advantage, the construct "Competitive Advantage Provided by an Information Technology Application" (CAPITA) was operationalized. A field survey gathered data from 185 top information systems executives regarding information technology applications which had been developed to gain competitive advantage. A confirmatory analysis revealed that CAPITA may be conceptualized in terms of nine dimensions which satisfy key measurement criteria including unidimensionality and convergent validity, discriminant validity, predictive validity, and reliability. The nine dimensions form the basis of a preliminary multidimensional measure or index of competitive advantage which has practical uses for competitive assessment. These include justifying and evaluating applications and acting as dependent variables in empirical competitive advantage research. Extensions entail formulating alternative measures of CAPITA to clarify the theoretical foundations of the construct, validating the latent-structure model on another data set, use of multiple informants for data collection, and exploring complex factor structures for the construct.
- Subjects
INFORMATION technology; COMPETITIVE advantage in business; INDUSTRIAL applications; EMPIRICAL research; METHODOLOGY; SCALABILITY; STUDY &; teaching of organizational effectiveness; STRATEGIC planning; RESOURCE management
- Publication
Management Science, 1994, Vol 40, Issue 12, p1601
- ISSN
0025-1909
- Publication type
Article
- DOI
10.1287/mnsc.40.12.1601