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DO PHARMACISTS BUY BAYER? INFORMED SHOPPERS AND THE BRAND PREMIUM.
- Published in:
- Quarterly Journal of Economics, 2015, v. 130, n. 4, p. 1669, doi. 10.1093/qje/qjv024
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- Article
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry.
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- Marketing Science, 2023, v. 42, n. 5, p. 984, doi. 10.1287/mksc.2022.1421
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- Article
Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?".
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- Marketing Science, 2023, v. 42, n. 1, p. 28, doi. 10.1287/mksc.2022.1426
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- Article
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test.
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- Marketing Science, 2020, v. 39, n. 2, p. 382, doi. 10.1287/mksc.2019.1189
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- Article
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds.
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- Marketing Science, 2018, v. 37, n. 6, p. 1009, doi. 10.1287/mksc.2018.1108
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- Article
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery.
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- Marketing Science, 2018, v. 37, n. 1, p. 5, doi. 10.1287/mksc.2017.1051
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- Article
Zooming In on Choice: How Do Consumers Search for Cameras Online?
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- Marketing Science, 2016, v. 35, n. 5, p. 693, doi. 10.1287/mksc.2016.0977
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- Article
Report of the Marketing Science Editorial Review Committee.
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- Marketing Science, 2014, v. 33, n. 2, p. 159, doi. 10.1287/mksc.2013.0843
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- Article
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks.
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- Marketing Science, 2012, v. 31, n. 1, p. 4, doi. 10.1287/mksc.1110.0659
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- Article
Online Demand Under Limited Consumer Search.
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- Marketing Science, 2010, v. 29, n. 6, p. 1001, doi. 10.1287/mksc.1100.0574
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- Article
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets.
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- Marketing Science, 2010, v. 29, n. 5, p. 858, doi. 10.1287/mksc.1100.0564
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- Article
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category.
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- Marketing Science, 2009, v. 28, n. 2, p. 356, doi. 10.1287/mksc.1080.0403
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- Article
The IRI Marketing Data Set.
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- Marketing Science, 2008, v. 27, n. 4, p. 745, doi. 10.1287/mksc.1080.0450
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- Article
Market Roll-Out and Retailer Adoption for New Brands.
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- Marketing Science, 2004, v. 23, n. 4, p. 500, doi. 10.1287/mksc.1040.0072
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- Article
Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables.
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- Marketing Science, 2001, v. 20, n. 3, p. 284, doi. 10.1287/mksc.20.3.284.9768
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- Article
Consumer Time Budgets and Grocery Shopping Behavior.
- Published in:
- Management Science, 2024, v. 70, n. 3, p. 1596, doi. 10.1287/mnsc.2023.4763
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- Article
The Probit Choice Model Under Sequential Search with an Application to Online Retailing.
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- Management Science, 2017, v. 63, n. 11, p. 3911, doi. 10.1287/mnsc.2016.2545
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- Article
Risk Perception in the Short Run and in the Long Run.
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- Marketing Letters, 1999, v. 10, n. 3, p. 267, doi. 10.1023/A:1008193420722
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- Article
Asymmetric promotion effects and brand positioning.
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- Marketing Science, 1996, v. 15, n. 4, p. 379, doi. 10.1287/mksc.15.4.379
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- Article
How Do Nutritional Warning Labels Affect Prices?
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- Journal of Marketing Research (JMR), 2023, v. 60, n. 1, p. 92, doi. 10.1177/00222437221105014
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- Article
Introduction to the Special Section on 'Marketing Dynamics'.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 749, doi. 10.1509/jmr.49.6.749
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- Article
Mapping Online Consumer Search.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 13, doi. 10.1509/jmkr.48.1.13
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- Article
Do Digital Video Recorders Influence Sales?
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 998, doi. 10.1509/jmkr.47.6.998
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- Article
Consumer Packaged Goods in the United States: National Brands, Local Branding.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 4, doi. 10.1509/jmkr.44.1.4
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- Article
National Brands, Local Branding: Conclusions and Future Research Opportunities.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 26, doi. 10.1509/jmkr.44.1.26
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- Publication type:
- Article
The Periodicity of Pricing.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 3, p. 477, doi. 10.1509/jmkr.43.3.477
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- Article
Structural Modeling and Policy Simulation.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 1, p. 22, doi. 10.1509/jmkr.42.1.22.56887
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- Publication type:
- Article
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist.
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- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 1, doi. 10.1509/jmkr.39.1.1.18939
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- Publication type:
- Article
The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 16, doi. 10.1509/jmkr.37.1.16.18723
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- Publication type:
- Article
Advertising Frequency Decisions in a Discrete Markov Process Under a Budget Constraint.
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- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 399, doi. 10.2307/3152037
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- Article
Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition.
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- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 163, doi. 10.2307/3152144
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- Article
The Asymmetric Effect of Discount Retraction on Subsequent Choice.
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- Journal of Consumer Research, 2004, v. 31, n. 3, p. 652, doi. 10.1086/425100
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- Article
Exploring the Implications of the Internet for Consumer Marketing.
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- Journal of the Academy of Marketing Science, 1997, v. 25, n. 4, p. 329, doi. 10.1177/0092070397254005
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- Article
Innovation and Distribution: an Equilibrium Model of Manufacturing and Retailing.
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- Economic Journal, 2024, v. 134, n. 660, p. 1379, doi. 10.1093/ej/uead113
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- Article
Marketing Investment and Intangible Brand Capital.
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- Journal of Economic Perspectives, 2022, v. 36, n. 3, p. 53, doi. 10.1257/jep.36.3.53
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- Article
Adolescence and the Path to Maturity in Global Retail<sup>†</sup>.
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- Journal of Economic Perspectives, 2015, v. 29, n. 4, p. 113, doi. 10.1257/jep.29.4.113
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- Article
The Evolution of Brand Preferences: Evidence from Consumer Migration.
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- American Economic Review, 2012, v. 102, n. 6, p. 2472, doi. 10.1257/aer.102.6.2472
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- Article
The provision of convenience and variety by the market.
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- RAND Journal of Economics (Wiley-Blackwell), 2015, v. 46, n. 3, p. 480, doi. 10.1111/1756-2171.12094
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- Article
A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 Certification.
- Published in:
- Management Science, 2007, v. 53, n. 3, p. 451, doi. 10.1287/mnsc.1060.0633
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- Article
Rejoinder for spatial models in marketing research and practice.
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- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 349, doi. 10.1002/asmb.568
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- Article
Spatial models in marketing research and practice.
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- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 335, doi. 10.1002/asmb.565
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- Article