Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleKünstliche Intelligenz im Marketing: Möglichkeiten und Herausforderungen.AuthorsVolkmar, Gioia; Reinecke, Sven; Fischer, Peter MathiasPublicationUnternehmung: Swiss Journal of Business Research & Practice, 2021, Vol 75, Issue 3, p359ISSN0042-059XPublication typeArticleDOI10.5771/0042-059X-2021-3-359